How to Optimize Your Content for a Vocal Revolution
With giant leaps in technology, how people use their devices to find information online is undergoing rapid change. Voice search is a major use across multiple platforms such as Siri on Apple devices, Google Voice Search on Android, and Cortana on Windows. Therefore, it is necessary for businesses to look at content differently and optimize it for voice search and assistants. It is important for companies to note that voice search is not just a fad and here are some statistics to prove it:
Voice search ranks third on the list of SEO trends for 2017 and beyond, and one example is the fact that a fifth of Google searches are voice-based queries. This new technology of voice search has made it very easy for the user to get information on the basis of question and answer from his device. This allows one to interact with the machine naturally and interactively. A simple voice command can be used to get weather information, play music, turn on lights, and order products.
Now that we know that voice search is an important SEO tool, the question is how to optimize data for voice search. Historically, people typed relevant keywords into search engines to find what they were looking for. The first thing to remember in voice search optimization is that, unlike keyword phrases in search engines, voice searches are more conversational and natural. It is also flexible and focused. In short, voice search queries are longer than text queries.
Here’s a set of advice from the experts about voice search optimization:
Increase Your Page Speed
Although there is no direct correlation between speed and voice search optimization, sites that load faster have higher search engine rankings which in turn affect voice rankings.
Use normal speech
Digital assistants are engineered to process conversational and direct language. Google data from 2017 shows that 70% of all voice searches on Google use the natural flow of the language. This indicates a need for a change from the traditional keyword terminology; If you are looking for an automobile repair shop, “Where is the nearest automobile repair shop?” Use key phrases like.
Use Long-Tail Keywords
As mentioned earlier, voice search queries take longer than text queries because they are more specific. These specific keywords also provide smaller companies with an opportunity to rank higher on Google search results. For example, a brand selling antique bronze jewelry and artifacts is more likely to be seen in a search for “antique bronze jewelry” rather than “jewelry” because the latter will be dominated by larger companies.
Use Location to Your Advantage
Since most voice-based searches are to find information about services ‘nearby’, use the location of your business across all of your facilities.
Voice search optimization is a trend that moves beyond the sudden keywords of yesterday’s search engine trends, and a planned and effective use of this strategy can prove to be a major contributor to your brand’s growth.
Evolving trends can be quite redundant, especially when design and code changes are required. For example, going to digital consultants like IncNeeds will make the process much simpler. If you are looking for the best SEO agency in Delhi, then you have come to the right place.